A Technique for Producing Ideas by James Webb Young

The Martian by Andy Weir

Paid Attention. Innovative Advertising for a Digital World by Faris Yakob

The Art of Looking Sideways by Alan Fletcher

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Seducing Strangers. How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) by Josh Weltman

The Idea Writers by Teressa Iezzi

How Google Works by Eric Schmidt, Jonathan Rosenberg

The Curious Case of Benjamin Button by F. Scott Fitzgerald

The Great Gatsby by F. Scott Fitzgerald

Mo' Meta Blues by Ahmir "Questlove" Thompson

The Checklist Manifesto: How to Get Things Right by Atul Gawande

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

Analog In, Digital Out by Brendan Dawes