Let My People Go Surfing: The Education of a Reluctant Businessman
by Yvon Chouinard
Added:
2010 Oct 31
Description
In this 10th anniversary edition, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Notes & Highlights
If a proliferation of colors and patterns drains profit, think what a mushrooming of styles can do. We’ve worked out an interesting formula. Each product Patagonia adds to the line (without dropping an old one) requires the hiring of two and one-half new people.
To stay ahead of the competition, our ideas have to come from as close to the source as possible. With technical products, our “source” is the dirtbag core customer. He’s the one using the products and finding out what works, what doesn’t, and what is needed.
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